Filtering by: Marketing
Jun
22
8:30 AM08:30

Mornings are for #Marketing

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'Mornings Are For Marketing' is a new morning mastermind series created for the D.C. Marketing Community to get together, share wisdom, and support one another.

Why It Matters?
Marketing can be a grind. D.C. is full of rockstar marketers that are constantly hustling for their clients and companies. This informal event series will give you an opportunity to build relationships with other marketers, discuss trends in the industry, and share ideas. You'll hear from a panel of industry vets on how they're navigating the ever-changing Marketing landscape.

RSVP: https://generalassemb.ly/education/mornings-are-for-marketing/washington-dc/51975

TICKET PRICE: $10

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Jun
7
2:00 PM14:00

Reclaim Your Creativity

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The Creative Genius Series  is an episodic exploration of storytelling and the science of art presented by TrackMaven. Each episode is presented as a virtual event and features a big thinker on the topics of storytelling, branding, marketing, audience engagement, virality, and more.

Sign up for one. Sign up for two. Sign up for them all! Just make sure to mark your calendar — you won’t want to miss them!

RSVP: https://genius.trackmaven.com/

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Apr
14
1:00 PM13:00

Learn How to Market Your Brand Online with Digital Marketing 101

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See the strategies that drive today’s biggest brands. Step into the world of digital marketing with General Assembly. During this introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.

WHAT YOU'LL LEARN: Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign
  • Survey today's digital marketing landscape
  • Learn to approach a marketing campaign by identifying your objectives first
  • Get hands-on practice identifying key performance indicators (KPIs)

We'll go over the basics, so if you are a total newbie...don't worry, you've got this! If you have done some hand lettering before but would just like some more guidance, we can make that happen, too!

RSVP: http://www.steadfastsupplydc.com/events/2018/digitalmarketing101

FREE TICKET

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Mar
8
1:00 PM13:00

Virtual Talk Series | More Than A Niche

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Learn more together with the group on this Creative Women's Co. virtual event via our facebook group live video.

Virtual Talk Series | More Than A Niche: How to Determine Your Point of Differentiation to Help You Stand Out with Lauren Black

Your business needs more than a niche — you need to know exactly where and how you’re positioning yourself in the market. Do you want to be known as a luxury brand with the highest quality, or the go-to for quick, cheap services? Is the story behind your business what makes you different, or are you better known for your unique approach to solving your clients’ problems? Knowing exactly where and how you’re competing will help you build confidence in your positioning, know how to shape your marketing, and keep you from just competing on price.

RSVP: https://www.eventbrite.com/e/virtual-talk-series-more-than-a-niche-tickets-41014125353?aff=efbneb

FREE TICKET

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Mar
7
2:00 PM14:00

Google Digital Marketing Workshop in Honor of Women's History Month

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This digital marketing workshop, led by Google Digital Coach Shelly Bell, is focused on equipping women entrepreneurs with key skills to grow your business. The workshop content will focus on how to:

    • leverage trends in the small business marketing ecosystem
    • grow your digital presence and target your unique audience online
    • set S.M.A.R.T. marketing goals
    • create compelling ads and calls to action
    • track the return on your marketing investment by leveraging analytics.

RSVP: https://www.eventbrite.com/e/google-digital-marketing-workshop-in-honor-of-womens-history-month-tickets-43113016192?aff=efbneb

FREE Ticket

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Feb
28
9:30 AM09:30

Creative Boost: 5 Ways to Use Video To Supercharge Your Marketing

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Is your marketing feeling a bit flat? Boost your confidence, influence and reach with video! In this workshop, you'll learn how to best utilize 5 video formats to:

  • Supercharge your social media engagement so more people know who you are and what you do.
  • Build trust and showcase your professional expertise to potential clients.
  • Send a personalized cold email that won't be ignored.

RSVP: http://www.creativecolonyspaces.com/events/creative-boost-5-ways-to-use-video-to-supercharge-your-marketing

FREE Ticket

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Solopreneur Circle: "Affiliate Marketing 101 AKA Make Money While You Sleep"
Feb
7
1:30 PM13:30

Solopreneur Circle: "Affiliate Marketing 101 AKA Make Money While You Sleep"

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Join us for our monthly membership meeting where Lauren Orsini will be teaching us the ins and outs of affiliate marketing AKA how to make money while you sleep.

After our topic of the month is presented, we'll have time for each person to share what they are working on, ask for advice, share a win or a struggle, or simply chat being a woman in business.

Afterwards everyone is welcome to hang around, make a latte, and cowork! 

RSVP: https://www.solopreneurcircle.com/join-our-community

Note: First-time guests can visit for free.

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Jan
25
7:00 PM19:00

Network Your Way to SUCCESS

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Ignore Mom’s Advice & DO Talk to Strangers –Overcome Your Fear of Networking & Build Strong Relationships for Business Success

Your success in the business world depends on your ability to build a network and develop ongoing relationships. So it’s important to overcome feeling intimidated and uncomfortable in networking situations. Whether you’re looking for a job, already working in a company or starting your own business, good networking skills are essential for reaching your goals.

It’s easy to think (or hope) you can skip in-person events and simply build your business through online relationships. But in reality, you live in a world with other humans. And humans are still wired to connect interpersonally. Which means your business success depends on you managing your fear of networking, going out and having face to face conversations as you develop relationships with those other humans.

RSVP: https://www.eventbrite.com/e/network-your-way-to-success-tickets-42016166485?aff=efbneb

Ticket: $5 - $50

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Jan
4
6:30 AM06:30

Intro to Digital Marketing

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Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

RSVP: https://generalassemb.ly/education/intro-to-digital-marketing/washington-dc/44885?utm_medium=paid-social-pro-ntf&utm_source=facebook&utm_content=event-lander&utm_term=44885

FREE Ticket

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Dec
16
12:00 PM12:00

Money Making Market Research Workshop

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The fastest and easiest way to get started AND get clients is to be so in tune with your audience that when you put anything out for sale, they can't wait to buy from you!

Sales can make or break your business... & market research is the best way to secure that you will sell more (or sell at all)! If performed well, of course.  

Have you ever created a program that collected dust because no body bought it? Perhaps you've thought about creating a product but have no idea if it will actually sell? Maybe you have a package but are confused on how to market it so you can hit your income and sales goals? You may have sold a few things here and there but without enough consistency to create safety in your business... Or maybe you're discouraged because you can't seem to magnetize enough paying clients to your buisness... 

This can be super frustrating, I know. 

Here's the thing, all those coaches, businesses, and brands that you see selling out their stuff over and over again (sometimes even creating waiting lists ) have mastered the art of good ole' market research. 

Why? Because market research allows us to validate our ideas before we put our valuable mental, physical, and emotional energy into creating products that may or may not be the next big thing for our business. 

Well-performed market research allows us to understand our consumers so deeply that whenever we do bring those products to life, our clients feel like they were specifically designed for them (because they were) and they can't wait to take out their credit cards and buy from us. 

On top of the financial abundance that market research can bring into our businesses, it also grants us the opportunity to *find* and *connect* with our potential consumers before we even launch the product or program, which means we create a bubble of individuals interested in buying before we're even selling. 

I see so many women struggling to create the right program for the right audience with the right marketing to actually make money.... Which is why I've put together this biz-shaking and transformation 3-hour workshop to help you make sure your ideas never flop again!

WHAT THIS WORKSHOP HAS TO OFFER

Everything you'll ever have to know about market research so you never have to wonder why your offers are not selling like fresh bread out of the bakery! 

MARKET RESEARCH MASTERY

Discuss the most successful ways to perform, gather, and utilize your research so you can see HUGE returns on investment.

HANDS-ON & CUSTOM-TAILORED STRATEGIES  

In the workshop, you'll learn about ALL the market research strategies and also put together a plan that works for YOUR business.

LEVERAGING RESEARCH INTO MONEY  

After we've actually performed some market research together, I will teach you how to levearge that into paying clients or customers.

EFFICIENT ANALYZATION & ORGANIZATION

Once I teach you exactly how to gather this money-making information I will teach you how to analyze it and organize it so you can use it to maximize your profits next time you launch something.

COMPETITIVE ANYLISIS THAT HELPS YOU STAND OUT

Together we will figure out what makes you and your products different so you sell them with much more confidence and ease.

PRODUCT & PROGRAM CREATION

After we've researched your market together, we will actually create your first or next product draft together so you can start selling as soon as you leave the workshop.

HOW IT WORKS: 

The live workshop wil be hosted on Saturday Decemeber 16th, 2017 (next week) from 12-3pm EST. *There will be a lifetime replay sent to you if you can't attend the workshop live* 

  • We will all meet in a Zoom room and actually start implementing what you learn as we move through the workshop 
  •  You will get prep-work sent to you before the workshop so you can start getting ready to kill it at market research together in the workshop  
  •  You will receive FOUR trainings in this workshop with time to implement after each training together so you can leave the workshop with new knowledge and a new well-researched program ready to sell 

Training #1 Money Making Market Research - how it works and how we'll work it 

Training #2 Market Research Personalized Strategies - developing a research strategy that works for you and your business 

Training #3 Competitive Analysis - how to properly stalk your competition so you can stand out in this crowded marketspace 

Training #4 Programs That Will Actually Sell - creating your next big product, package, or program in a way that compells your audience and persuades them to buy with ease  

ULTIMATELY, WHEN YOU LEAVE THE WORKSHOP YOU'LL HAVE LEARNED EVERYTHING YOU NEED TO KNOW ABOUT MARKET RESEARCH, GOTTEN CRYSTAL CLEAR ON WHO YOUR AUDIENCE IS AND WHAT THEY'RE READY TO BUY, PERFORMED IN-DEPTH MARKET RESEARCH TOGETHER, EXPERT ADVICE AND SUPPORT FROM ME, NEW BUSINESS FRIENDS WHO ARE READY TO THRIVE WITH YOU, AND YOUR NEWLY DEVELOPED OFFER READY TO BE MARKETED AND SOLD. 

After you do this workshop with me, you'll be able to do market research for everything you ever create before you even create it so that you can guarantee that your stuff will sell over and over again! 

Oh, and the best part is....  

This workshop and all the bonus materials (workbooks, recording, information-filled Trello boards) are ONLY $67!!!  

** $67 that will make you thousands of dollars in return (over and over again)... Because we all know when you market rearch like a boss (yup, just made that a verb), you make money like a boss.  

RSVP: https://starlandcoaching.lpages.co/market-research-workshop/

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Dec
6
9:30 AM09:30

Making Sense of Marketing: Marketing Planning Made Easy

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Start 2018 off on the right foot! If you’re overwhelmed by where to start and where to focus your company's marketing efforts, this workshop is for you. Learn how to evaluate marketing opportunities, choose which make the most sense for your business and make the most of your marketing investments.

Hosted By SB Works with Hillary Berman of Popcorn and Ice Cream

RSVP: https://www.eventbrite.com/e/making-sense-of-marketing-marketing-planning-made-easy-tickets-39657670159?aff=efbneb

FREE Ticket

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Nov
28
12:00 PM12:00

Creating an Effective Social Media Campaign w/ Rebecca Teaff

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Summary of Lunch and Learn:

This session will discuss how social media plays a role in today’s world and how to use it effectively. Topics we will cover during this session:

Brief overview of social media channels.

Demographics for each social media channel

How to pick the channel that is right for you.

How to create relevant content on a consistent basis.

About our Presenter

Rebecca Teaff received her B.A. in Arts/Communications from Mary Baldwin College. The combined studies of design, marketing, and communications are the basis of her belief that design is a natural method of communication. Great design not only looks good, but it clearly communicates to its audience.

In early 2009 Rebecca saw a great need among small businesses and non-profits to work with an experienced design company who understood their budget constraints. After asking the question, “Who could they work with?” she decided it would be her and she launched Redstart Creative later that year.

Rebecca founded her graphic design and marketing company with the mission of creating clear communications for those who drive positive change in the world. (These are the people who make good things happen!)

Rebecca has a passion for good causes that matches her passion for design. Rebecca and her team create strategic solutions in print and electronic media for non-profits and small businesses.

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Oct
19
6:30 PM18:30

Intro to Digital Marketing Class

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About This Class

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k
KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu
Data: https://generalassembly.wistia.com/medias/yw8lgn96nu
Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2
Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Liz Elfman Founder, E-Squared Agency

Liz Elfman is the founder of E-Squared Agency, a boutique communications studio based in DC and London. Previously, Liz worked as a marketing manager at Google for Entrepreneurs. Previously, Liz has also served as head of London marketing for General Assembly. Liz helped to grow GA London's community from less than 20,000 to 75,000+, with much of that success attributed to smart content and strategic partnerships. She has directly managed partnership development, content strategy, and audience alignment and acquisition.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

RSVP: https://generalassemb.ly/education/intro-to-digital-marketing/washington-dc/41942?utm_medium=paid-social-pro-ntf&utm_source=facebook&utm_content=event-lander

FREE Ticket

 

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Sep
28
7:00 PM19:00

(1) Cocktails & Community: An Evening with Lady Farmer {Launch Party!}

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Lady Farmer is launching via Kickstarter to bring their first line of sustainably produced "farm-inspired" women's lifestyle apparel to life, and we are here to celebrate! We'll have free VIP drink tickets available for our Founder's Circle & friends of Founders and delicious Sally's hors d'oeurves on us. Come for community, sweet sips, and to learn more about what Lady Farmer is doing to change the way we think about our clothes.

RSVP: https://www.facebook.com/events/1654824531226477/?acontext=%7B%22ref%22%3A%223%22%2C%22ref_newsfeed_story_type%22%3A%22regular%22%2C%22feed_story_type%22%3A%22361%22%2C%22action_history%22%3A%22null%22%7D

FREE

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Sep
26
6:00 PM18:00

Storytelling & Content Strategy Best Practices

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Join us for an exciting discussion about best practices in Storytelling & Content Strategy. 

Date: Tues., Sept. 26
Time: 6-8 pm
Location: WeWork Manhattan Laundry, 1342 Florida Ave. NW
Cost: Free, but RSVP required

Christy Batta, owner of Christy Batta Design, will discuss how to use visual storytelling to build interest in your organization’s work and drive your audience to take action. 

Heather Neisworth with Bementioned Communications will talk about how she worked with Public Citizen to develop a video story on Access to Medicines to move, educate and engage diverse audiences, and the lessons learned from the process. 

Sacha Cohen, Founder of Grassfed Media, will share examples of good storytelling and tips for how your organization can tell stories to engage its supporters.  

Special thanks to WeWork Manhattan Laundry for hosting the event! 

http://bit.ly/2xlxWMG

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Sep
25
5:30 PM17:30

Workshop: How to Start a Business in the District with Emily Rasowsky (WDCEP)

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Some of DC's most successful companies have started off on the grounds of a DC univesity. From Sweet Green to Track Maven, DC students have created some of the District's top innovations. It's WDCEP's mission to help all business in DC start up and thrive-including those that evolve from a college dorm. Come hear more about doing business in DC. We'll share the resources you need to get started and grow. Hear about the business landscape in DC, funding opportunities, areas of growth for the city and how you can take advantage of the resources in your own backyard.

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About the Speaker:

As Director of Marketing and Communications, Emily manages the strategic marketing and communications efforts of the organization, including providing counsel to WDCEP executives and board officers. She is also responsible for developing strategies to raise awareness of the partnership's business development efforts and DC's status as a strategic business location, and serves as the primary media contact for local, national and international media covering Washington, DC and its business climate.

Emily brings experience running national integrated marketing campaigns for an array of Fortune 100 clients, non-profits and government agencies in the tech, education, healthcare and entertainment sectors. As the Founder of the D.C. business All Women in Tech and the Women in Tech Campaign, she is passionate about continuing to market Washington, D.C. as the Capital of Inclusive Innovation in business through dynamic online and offline initiatives.

Emily is responsible for WDCEP website content, social media presence, print collateral, email campaigns and other communications vehicles.


RSVP: https://www.eventbrite.com/e/35787399074?aff=efbneb 

FREE

 

 

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Sep
24
11:00 AM11:00

Brand & Brunch Presented by Skye Media Group

  • Cambria Hotels & Suites: Duke Ellington Room + Rooftop (map)
  • Google Calendar ICS
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RSVP: http://bit.ly/2gDiQeR

Join us as we celebrate the official launch of our Brand & Brunch series, a quarterly event where we focus on one aspect of the brand development processOur goal is to give ladybosses expert advice on how to build their brands and businesses authentically in a supportive community of positive women in a beautiful, fun & safe space.

Use Special Code SSBRUNCH10 for $10 in savings!

The foundation of building any business is having the correct mindset for success. Social media makes it look so easy and it's not. If you're self-employed or pursuing your passion, it can sometimes be a confusing and isolating process. During our brunch + panel discussion, we will help you develop a mogul mindset, overcome self-limiting beliefs and lead with your strengths to grow and continue to grow a successful brand, business and life.

Skye Media Group helps businesses and solopreneurs reach their potential through web design, branding, business strategy + tough love. Our sister brand, Skye Soiree extends the brand experience by hosting series of brand building events and networking parties to bolster, connect, empower and build a community of entrepreneurs and influencers as well as orchestrate creative business events, event staging, book / product launches, website reveals, book signing tours and other marketing events.

Enjoy brunch, mimosas and an interactive lively panel discussion and network with other small business owners, influencers, bloggers and women entrepreneurs. Get inspired by our amazing panel of women, including:

Toni Patterson, Owner of Skye Media Group and Skye Soiree

Katie-Marie Fickling, Founder, Overaccessorized Girl's Night Out, Author, "Elevation Has a Price Tag"

Jade Nicole, Founder, Mikey's Miracle Foundation and Charm City Pretty

Andromeda Raheem, Founder, Women By Choice, Author, "She Wins"

Ronda Brunson, Owner, Ms. B Credit Queen

Brand & Brunch will be hosted at Cambria Hotels & Suites - one of Washington DC’s newest boutique hotels. All tickets includesBrunch Buffet from noon-2pm and panel discussion and Q&A until 3pm, a Brunch Cocktail, dessert and access to our panel discussion. Upgraded tickets include gift bags, access to our VIP Rooftop Mixer from 11am-noon, private strategy sessions & more!

There will be some amazing giveaways so don't forget to bring your business cards.

Dress code: Dress to impress.

Sponsored by Skye Media Group

Decor by Don Lauren Events & Design

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CALL FOR SWAG! Have a product that our amazing woman entrepreneurs will adore? We are NOW accepting product submissions from amazing companies to fill our VIP bags! We're looking for businesses that cater to business owners who are interested in contributing to our inaugrural Brand & Brunch series. If you would like to collaborate us, please submit your interest to us directly at celebrate@skyemediagroup.com!

FAQs

What are my transportation/parking options for getting to and from the event?

There is plenty of street parking in front of the hotel and paid parking at the Giant garage across the street. 

How can I contact the organizer with any questions?

Email us at celebrate@skyemediagroup.com with any questions. 

When will tickets go off sale?

Tickets will be on sale until September 18. No tickets will be sold at the door.

What's the refund policy?

No refunds. 

Is my registration fee or ticket transferrable?

Tickets are transferrable. Please notify us at celebrate@skyemediagroup.com as to who will be taking your place.

Is there a dress code?

Dress to impress. There will be a photographer on site.

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Sep
23
9:00 AM09:00

The Entrepreneur Launchpad: Tools to Build Your Small Business

  • University of Baltimore Student Center (map)
  • Google Calendar ICS

RSVP: http://ijlaunchpad.eventbrite.com

Ignite your entrepreneurial spirit and prepare your small business for takeoff!

Join entrepreneurs like you who are ready to take their business to the next level. Our FREE one-day event will offer expert insight, tips, and networking opportunities through panel discussions and specialized workshops.

Our line-up of business experts, experienced entrepreneurs and non-profits will provide valuable insight into business planning, access to capital, contracts and negotiations, social media marketing, and innovative business platforms to drive your business ideas forward and help you take the next step to success!

Free breakfast and lunch will be provided to attendees.

Space at this event is limited to 100 people - please register today to save your spot!

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Sep
20
6:30 PM18:30

Build Your Career Through Branding: The Workshop

  • General Assembly Washington DC (map)
  • Google Calendar ICS
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RSVP: http://bit.ly/2gzBiF9

Learn how to Build Your Career Through Branding! This workshop will be taught by CEO and author, Kiersten Kindred.

Ms. Kindred is hosting a 3-city tour to teach fellow business professionals how she built her career through branding and how YOU can do the same!

During the workshop you will learn:

1. How to develop a brand identity

2. Craft a brand strategy

3. Build a captivating career kit

4. Generate a buzz

Founder and CEO of Kindred Communications, Kiersten Kindred, received her Bachelor of Arts from Sam Houston State University, graduating with honors as magna cum laude with a major in Mass Communication and minor in History. Kindred Communications, is a full service communications/media firm specialized in communications, marketing, entertainment, community engagement, consulting, career services and media relations for individuals to medium-sized businesses.

Ms. Kindred has been featured in national publications such as, Cosmopolitan Magazine, InTouch Weekly, Life & Style Magazine, and had her own weekly entertainment column in the Fort Bend Herald Newspaper. Kiersten is also a Conference Producer, Public Speaker and Author of the comprehensive marketing book, "Five Steps to Marketing Success: A Small Business Guide." She specializes in communications, media, marketing and defining brands.

Here are the event details:

Name: Build Your Career Through Branding: The Workshop

Date: Wednesday, September 20

Time: 6:30 - 8:30pm (program kicks off at 7pm)

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Sep
7
6:00 PM18:00

pineapple presents: get baked

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meet the mother-daughter team behind DC’s favorite homegrown bakeries - baked & wired and its sister shop, a baked joint. Teresa and her husband Tony started baked & wired 16 years ago when DC was far from a foodie town, and now their daughter Tessa and son Zak have joined them in the family biz. to say they blazed the trail for delicious confections in this city is an understatement, and the fact that they continue to surprise & delight us is one of many reasons we #pinefor this OG DC bakery.

join us for an interview and conversation with Teresa, led by her daughter Tessa, to learn about her locally loved recipes, how she started the business, and her perspective on DC’s transforming food industry.

housemade pizza, bee stings and OMG bars included with ticket purchase

a cash bar will be available for wine, beer & more!

http://bit.ly/2xulABM

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