Learn more together with the group on this Creative Women's Co. virtual event via our facebook group live video.
Virtual Talk Series | More Than A Niche: How to Determine Your Point of Differentiation to Help You Stand Out with Lauren Black
Your business needs more than a niche — you need to know exactly where and how you’re positioning yourself in the market. Do you want to be known as a luxury brand with the highest quality, or the go-to for quick, cheap services? Is the story behind your business what makes you different, or are you better known for your unique approach to solving your clients’ problems? Knowing exactly where and how you’re competing will help you build confidence in your positioning, know how to shape your marketing, and keep you from just competing on price.